We are very pleased about your interest in our company. The Hotel Tuxerhof GmbH website can generally be used without providing any personal data. However, if a person concerned wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Hotel Tuxerhof GmbH. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.
As the controller, the Hotel Tuxerhof GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
1. Definitions
The data protection declaration of the Hotel Tuxerhof GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our Hotel Tuxerhof GmbH and business partners. To ensure this, we would like to explain the terms used in advance.
We use the following terms, among others, in this privacy policy
a) personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) person concerned
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.
e) Profiling
Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) Receiver
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and address of the controller
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is
Hotel Tuxerhof GmbH
Willi Schneeberger
Vorderlanersbach 80
A-6293 Tux
3. Cookies
The Internet pages of Hotel Tuxerhof GmbH use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a character string that allows websites and servers to be assigned to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognised and identified via the unique cookie ID.
Through the use of cookies, the Hotel Tuxerhof GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
Cookies can be used to optimise the information and offers on our website for the benefit of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie for a shopping basket in an online shop. The online shop remembers the items that a Hotel Tuxerhof GmbH has placed in the virtual shopping basket via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programmes. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. Collection of general data and information
The website of the Hotel Tuxerhof GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.
When using these general data and information, the Hotel Tuxerhof GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, Hotel Tuxerhof GmbH analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
5. Subscription to our newsletter
On the website of the Hotel Tuxerhof GmbH, users are given the opportunity to subscribe to our enterprise's newsletter. The input mask used for this purpose determines what personal data are transmitted to the controller when the newsletter is ordered.
Hotel Tuxerhof GmbH informs its Hotel Tuxerhof GmbH and business partners regularly by means of a newsletter about enterprise offers. Our company's newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the first time for newsletter dispatch using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorised the receipt of the newsletter.
When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's e-mail address at a later date and therefore serves as legal protection for the controller.
The personal data collected during the registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers of the newsletter may be informed by email if this is necessary for the operation of the newsletter service or a related registration, such as in the event of changes to the newsletter offer or changes to technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled at any time by the affected person. The consent to the storage of personal data that the affected person has given us for sending the newsletter can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the data controller or to inform the data controller in another way.
6. Newsletter-Tracking
The newsletters from Hotel Tuxerhof GmbH contain what are known as tracking pixels. A tracking pixel is a miniature graphic embedded in such emails that are sent in HTML format, allowing for log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Through the embedded tracking pixel, Hotel Tuxerhof GmbH can determine if and when an email was opened by the recipient and which links in the email were clicked by the recipient.
Such personal data collected through the tracking pixels contained in the newsletters are stored and analyzed by the data controller to optimize the newsletter delivery and to better tailor the content of future newsletters to the interests of the recipient. These personal data are not shared with third parties. Recipients are entitled at any time to revoke their separate consent, given through the double opt-in procedure. Upon revocation, these personal data will be deleted by the data controller. Unsubscribing from the newsletter will be automatically interpreted by Hotel Tuxerhof GmbH as a revocation.
7. Contact Option via the Website
The website of Hotel Tuxerhof GmbH contains information required by law to facilitate quick electronic contact with our company and direct communication with us, which also includes a general address for electronic mail (email address). If a person contacts the data controller via email or a contact form, the personal data transmitted by the person are automatically stored. Such personal data transmitted on a voluntary basis by a person to the data controller are stored for the purpose of processing or contacting the person. These personal data are not shared with third parties.
8. Routine Deletion and Blocking of Personal Data
The data controller processes and stores personal data of the affected person only for the period necessary to achieve the purpose of storage, or as provided for by the European Directive and Regulation or any other legislator in laws or regulations to which the data controller is subject.
If the purpose of storage ceases to apply or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data will be routinely and legally blocked or deleted in accordance with statutory requirements.
9. Rights of the Data Subject
a) Right to Confirmation
Jede betroffene Person hat das vom Europäischen Richtlinien- und Verordnungsgeber eingeräumte Recht, von dem für die Verarbeitung Verantwortlichen eine Bestätigung darüber zu verlangen, ob sie betreffende personenbezogene Daten verarbeitet werden. Möchte eine betroffene Person dieses Bestätigungsrecht in Anspruch nehmen, kann sie sich hierzu jederzeit an einen Mitarbeiter des für die Verarbeitung Verantwortlichen wenden.
b) Right to access information
Every person affected by the processing of personal data has the right granted by the European directives and regulations to obtain from the controller, at any time and free of charge, information about their stored personal data and a copy of this information. Furthermore, the European directives and regulations have granted the affected person the right to information about the following details:
- the purposes of the processing
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, especially recipients in third countries or international organizations
- if possible, the planned duration for which the personal data will be stored, or if this is not possible, the criteria used to determine this duration
- the existence of a right to rectification or erasure of personal data concerning them, or to the restriction of processing by the controller, or to object to such processing
- the existence of a right to lodge a complaint with a supervisory authority
- if the personal data are not collected from the data subject: any available information as to their source
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed whether personal data have been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to be informed about the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right of access, they can contact an employee of the controller at any time.
c) Right to Rectification
Every data subject has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning them. Furthermore, taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, they can contact an employee of the controller at any time.
d) Right to Erasure (Right to be Forgotten)
Every data subject has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, provided that one of the following reasons applies and insofar as the processing is not necessary:
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
- The personal data have been unlawfully processed.
- The personal data must be erased to comply with a legal obligation in Union or Member State law to which the controller is subject.
- The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.
If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by Hotel Tuxerhof GmbH, they can contact an employee of the controller at any time. The employee of Hotel Tuxerhof GmbH will ensure that the erasure request is complied with promptly.
If the personal data have been made public by Hotel Tuxerhof GmbH and our company as the controller is obliged pursuant to Art. 17(1) GDPR to erase the personal data, Hotel Tuxerhof GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure by such controllers of any links to, or copies or replications of, those personal data, insofar as the processing is not required. The employee of Hotel Tuxerhof GmbH will arrange the necessary measures on a case-by-case basis.
e) Right to Restriction of Processing
Every data subject has the right granted by the European legislator to obtain from the controller the restriction of processing where one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
- The controller no longer needs the personal data for the purposes of processing, but the data subject requires them for the establishment, exercise, or defense of legal claims.
- The data subject has objected to processing pursuant to Art. 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by Hotel Tuxerhof GmbH, they can contact an employee of the controller at any time. The employee of Hotel Tuxerhof GmbH will arrange the restriction of processing.
f) Right to Data Portability
Every data subject has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They have the right to transmit those data to another controller without hindrance from the controller to whom the personal data were provided, as long as the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any employee of the Hotel Tuxerhof GmbH.
g) Right to object
Any person affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.
The Hotel Tuxerhof GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.
If the Hotel Tuxerhof GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the Hotel Tuxerhof GmbH to the processing for direct marketing purposes, the Hotel Tuxerhof GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the Hotel Tuxerhof GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may contact any employee of the Hotel Tuxerhof GmbH. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.
h) Automated decisions in individual cases including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, the Hotel Tuxerhof GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the controller.
i) Right to withdraw consent under data protection law
Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to revoke consent to the processing of personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the controller.
10. Data protection for applications and in the application process
The data controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
11. Data protection provisions about the application and use of Facebook
On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social network.
A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.
The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Facebook component (Facebook plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Facebook component from Facebook through the Facebook component. A complete overview of all Facebook plug-ins can be accessed at developers.facebook.com. During the course of this technical procedure, Facebook gains knowledge of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in to Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.
The data policy published by Facebook, which is available at facebook.com, provides information about the collection, processing and use of personal data by Facebook. It also explains the setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress the transmission of data to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
12. Data protection provisions about the application and use of Google Analytics (with anonymisation function)
The data controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collation and evaluation of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimise a website and for the cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The data controller uses the addition "_gat._anonymiseIp" for web analysis via Google Analytics. This addition is used by Google to shorten and anonymise the IP address of the data subject's Internet connection if our website is accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to analyse the use of our website, to compile online reports for us that show the activities on our website, and to provide other services in connection with the use of our website.
Google Analytics places a cookie on the data subject's IT system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. During the course of this technical procedure, Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject's IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programmes.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is recognised by Google as an objection. If the data subject's IT system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Further information and the applicable data protection provisions of Google may be retrieved under www.google.de/intl/de/policies/privacy/ and under www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link www.google.com/intl/de_de/analytics/.
13. Data protection provisions about the application and use of Google Remarketing
The data controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display adverts to Internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-related adverts and consequently to display adverts relevant to the interests of the Internet user.
The operating company of the Google Remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is to display adverts relevant to your interests. Google Remarketing enables us to display adverts via the Google advertising network or on other websites that are tailored to the individual needs and interests of internet users.
Google Remarketing places a cookie on the data subject's IT system. What cookies are has already been explained above. By setting the cookie, Google is able to recognise the visitor to our website when they subsequently visit websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is accessed, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google receives knowledge of personal data, such as the IP address or the surfing behaviour of the user, which Google uses, among other things, to display interest-relevant advertising.
The cookie is used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the internet connection used by the data subject, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject's IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programmes.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.
Further information and the applicable data protection provisions of Google may be retrieved under www.google.de/intl/de/policies/privacy/.
14. Datenschutzbestimmungen zu Einsatz und Verwendung von Google-AdWords
Der für die Verarbeitung Verantwortliche hat auf dieser Internetseite Google AdWords integriert. Google AdWords ist ein Dienst zur Internetwerbung, der es Werbetreibenden gestattet, sowohl Anzeigen in den Suchmaschinenergebnissen von Google als auch im Google-Werbenetzwerk zu schalten. Google AdWords ermöglicht es einem Werbetreibenden, vorab bestimmte Schlüsselwörter festzulegen, mittels derer eine Anzeige in den Suchmaschinenergebnissen von Google ausschließlich dann angezeigt wird, wenn der Nutzer mit der Suchmaschine ein schlüsselwortrelevantes Suchergebnis abruft. Im Google-Werbenetzwerk werden die Anzeigen mittels eines automatischen Algorithmus und unter Beachtung der zuvor festgelegten Schlüsselwörter auf themenrelevanten Internetseiten verteilt. Betreibergesellschaft der Dienste von Google AdWords ist die Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Der Zweck von Google AdWords ist die Bewerbung unserer Internetseite durch die Einblendung von interessenrelevanter Werbung auf den Internetseiten von Drittunternehmen und in den Suchmaschinenergebnissen der Suchmaschine Google und eine Einblendung von Fremdwerbung auf unserer Internetseite. Gelangt eine betroffene Person über eine Google-Anzeige auf unsere Internetseite, wird auf dem informationstechnologischen System der betroffenen Person durch Google ein sogenannter Conversion-Cookie abgelegt. Was Cookies sind, wurde oben bereits erläutert. Ein Conversion-Cookie verliert nach dreißig Tagen seine Gültigkeit und dient nicht zur Identifikation der betroffenen Person. Über den Conversion-Cookie wird, sofern das Cookie noch nicht abgelaufen ist, nachvollzogen, ob bestimmte Unterseiten, beispielsweise der Warenkorb von einem Online-Shop-System, auf unserer Internetseite aufgerufen wurden. Durch den Conversion-Cookie können sowohl wir als auch Google nachvollziehen, ob eine betroffene Person, die über eine AdWords-Anzeige auf unsere Internetseite gelangt ist, einen Umsatz generierte, also einen Warenkauf vollzogen oder abgebrochen hat.
Die durch die Nutzung des Conversion-Cookies erhobenen Daten und Informationen werden von Google verwendet, um Besuchsstatistiken für unsere Internetseite zu erstellen. Diese Besuchsstatistiken werden durch uns wiederum genutzt, um die Gesamtanzahl der Nutzer zu ermitteln, welche über AdWords-Anzeigen an uns vermittelt wurden, also um den Erfolg oder Misserfolg der jeweiligen AdWords-Anzeige zu ermitteln und um unsere AdWords-Anzeigen für die Zukunft zu optimieren. Weder unser Unternehmen noch andere WerbeHotel Tuxerhof GmbHn von Google-AdWords erhalten Informationen von Google, mittels derer die betroffene Person identifiziert werden könnte.
Mittels des Conversion-Cookies werden personenbezogene Informationen, beispielsweise die durch die betroffene Person besuchten Internetseiten, gespeichert. Bei jedem Besuch unserer Internetseiten werden demnach personenbezogene Daten, einschließlich der IP-Adresse des von der betroffenen Person genutzten Internetanschlusses, an Google in den Vereinigten Staaten von Amerika übertragen. Diese personenbezogenen Daten werden durch Google in den Vereinigten Staaten von Amerika gespeichert. Google gibt diese über das technische Verfahren erhobenen personenbezogenen Daten unter Umständen an Dritte weiter.
Die betroffene Person kann die Setzung von Cookies durch unsere Internetseite, wie oben bereits dargestellt, jederzeit mittels einer entsprechenden Einstellung des genutzten Internetbrowsers verhindern und damit der Setzung von Cookies dauerhaft widersprechen. Eine solche Einstellung des genutzten Internetbrowsers würde auch verhindern, dass Google einen Conversion-Cookie auf dem informationstechnologischen System der betroffenen Person setzt. Zudem kann ein von Google AdWords bereits gesetzter Cookie jederzeit über den Internetbrowser oder andere Softwareprogramme gelöscht werden.
Ferner besteht für die betroffene Person die Möglichkeit, der interessenbezogenen Werbung durch Google zu widersprechen. Hierzu muss die betroffene Person von jedem der von ihr genutzten Internetbrowser aus den Link www.google.de/settings/ads aufrufen und dort die gewünschten Einstellungen vornehmen.
Weitere Informationen und die geltenden Datenschutzbestimmungen von Google können unter www.google.de/intl/de/policies/privacy/ abgerufen werden.
15. Data protection provisions about the application and use of Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data in other social networks.
The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which an Instagram component (Insta button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a representation of the corresponding Instagram component. During the course of this technical procedure, Instagram is made aware of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in to Instagram at the same time, Instagram recognises which specific sub-page the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.
Further information and the applicable data protection provisions of Instagram may be retrieved under instagram.com.
16. Data protection provisions about the application and use of Twitter
The data controller has integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and disseminate so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Twitter also enables a wide audience to be addressed via hashtags, links or retweets.
The operating company of Twitter is Twitter, Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information about the Twitter buttons is available at about.twitter.com/de/resources/buttons. During the course of this technical procedure, Twitter gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of integrating the Twitter component is to enable our users to redistribute the content of this website, to publicise this website in the digital world and to increase our visitor numbers.
If the data subject is logged in to Twitter at the same time, Twitter recognises which specific sub-page of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged in to Twitter at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, then he or she may prevent this by logging off from their Twitter account before a call-up to our website is made.
The applicable data protection provisions of Twitter may be accessed under twitter.com/privacy.
17. Privacy Policy on the Use and Utilization of YouTube
The controller responsible for processing has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to upload video clips free of charge, and other users to view, rate, and comment on them for free as well. YouTube permits the publication of all types of videos, which is why complete movies and TV shows, as well as music videos, trailers, or videos made by users themselves, can be accessed via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website, which is operated by the controller responsible for processing and on which a YouTube component (YouTube video) has been integrated, is called up, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be obtained at https://www.youtube.com/yt/about/. As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website is visited by the data subject.
If the data subject is logged in to YouTube at the same time, YouTube recognizes, with the call-up of a subpage containing a YouTube video, which specific subpage of our website the data subject is visiting. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google receive information via the YouTube component whenever the data subject visits our website if the data subject is logged in to YouTube at the time of accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want such information to be transmitted to YouTube and Google, they can prevent this transmission by logging out of their YouTube account before accessing our website.
The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing, and use of personal data by YouTube and Google.
18. Legal Basis for Processing
Article 6(1)(a) GDPR serves as the legal basis for our company's processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations required for the delivery of goods or the provision of any other service or consideration, the processing is based on Article 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example, in the case of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for instance, if a visitor were injured in our company and their name, age, health insurance details, or other vital information had to be passed on to a doctor, hospital, or other third party. In such a case, the processing would be based on Article 6(1)(d) GDPR. Ultimately, processing operations could be based on Article 6(1)(f) GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal grounds if the processing is necessary for the purposes of the legitimate interests pursued by our company or a third party, provided that such interests are not overridden by the interests, fundamental rights, and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. The legislator considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47, Sentence 2 GDPR).
19. Legitimate Interests in Processing Pursued by the Controller or a Third Party
Based on Article 6(1)(f) of the GDPR, our legitimate interest in processing personal data is to conduct our business activities for the benefit of the well-being of all our employees and shareholders.
20. Duration for which the personal data will be stored
The criterion for the duration of storage of personal data is the respective legal retention period. After expiration of the period, the relevant data will be routinely deleted, provided they are no longer necessary for contract fulfillment or initiation.
21. Legal or contractual provisions regarding the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences of non-provision
We inform you that the provision of personal data may be required by law (e.g., tax regulations) or may result from contractual provisions (e.g., details regarding the contracting party). In some cases, it may be necessary for the conclusion of a contract that a data subject provides us with personal data that subsequently needs to be processed by us. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the contract with the data subject not being concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required, whether there is an obligation to provide the personal data, and what consequences would arise from not providing the personal data.
22. Existence of automated decision-making
As a responsible company, we refrain from automated decision-making or profiling.
